"Coupons rank as a consumer favorite, with 79% looking to take advantage of emailed coupons."  Source: Forrester Research

"55% of U.S. Marketers consider email to be a 'mainstream' marketing vehicle and plan on increase their marketing budget to include email next year." Source: Forbes

"The rapid response rates for email marketing programs (which average 80% return within 48 hours vs. six to eight weeks for traditional direct marketing methods) is building the huge surge in demand for outsourced volume email solutions."
Source: Jupiter Communications

"More than 168 million US adults, over 60% of the adult population 16 and over, are online." Source: NielsonNetRatings

"Email is the current dominant Internet application, used more frequently than the World Wide Web." Source: eMarketer

"62% of the recipients of permission email are curious or eager to read it."
Source: eMarketer

"Retaining customers through email is one-tenth the cost of retaining customers through direct mail." Source: eMarketer

"Email is the fastest, most flexible, cost efficient, personalized and targeted communication medium in the world today." Source: Peppers & Rogers Group